The DMCC offered businesses a 100% ownership as a free zone company and ownership of business premises on a freehold basis. Commercial space in the tower was initially limited to companies registered as DMCC members engaged in the gold, diamonds and commodities trade. Total sellable area in the Almas Tower was over 725,000 square feet and was sold over a number of clients including leading international businesses Rosy Blue, GIA, Eurostar, the Love Diamond Company, Tache and Kristall along with leading regional players Damas, Taiba and Al Romaizan within the gold and diamond sector.

Commenting on this overwhelming response, Mr. Ahmed bin Sulayem, Chief Operating Officer, DMCC said, 'The immense response is indicative of the market trust both within and outside the region in the future of Dubai as a key hub in the trade of gold, diamonds and commodities.'

Almas Tower, meaning 'diamond' in Arabic is a 65-storey tower located at the heart of DMCC's 300-hectare development, overlooking more than 80 surrounding towers of the Jumeirah Lake Towers project. The tower was purpose-built for regional and international diamond businesses, and features vaulting facilities, advanced security and IT infrastructure, retail outlets, cafes and restaurants and business center facilities. The tower will also become the permanent home for the Dubai Diamond Exchange.

The Dubai Metals and Commodities Center (DMCC) was created in 2002 as part of a strategic goal by the Dubai Government to establish a commodity market. It provides the market infrastructure that brings together a wide range of commodities activities, and is committed to serve the needs of participants in the gold, diamonds and commodities markets. Residents are offered highly attractive benefits under a free zone status, including a 50-year guaranteed tax holiday, 100 percent ownership, full ownership of business premises, and secure regulated environment.